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| CD-ROM
and web-based catalogs are packed with features that simplify shopping
and increase revenues. Compare the main 7 benefits of e-catalogs versus traditional print catalogs below. e-Catalogs vs. Print Catalogs 1. Unlimited information vs. Size constraints limit information 2. Interactive capability vs. Non-interactive (static) 3. Specific products can be found using keyword searches vs. Readers must peruse entire catalog to find their needs 4. Easy and inexpensive to update vs. Changes = expensive reprinting 5. Lightweight & easy to keep at hand for reference (CD-ROM) vs. Heavy, bulky, and contribute to household clutter 6. Much cheaper to mail vs. Very expensive to mail 7. Can be downloaded from Internet instantly and for free vs. Slow & costly process (needs to be ordered, processed, & mailed) The Internet version can supplement your print catalog while a CD-ROM included with the print catalog complements it. Add interactive capability which leads customers through a question-and-answer process to limit search results or suggest a group of products that meet their specific needs in the same way salespeople ask customers qualifying questions to find out what they want. Your customers can act as their own salespeople, increasing sales. Contact us to discuss the many advantages
of e-catalogs |
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